I don’t usually feature other photographers, but I have a soft spot for perfection and I had to do a post about an amazing woman who makes art out of old clothes, bedsheets and her gorgeous daughters Jayla, Jada and Ella. I’m usually super jealous… but her work is so good that I had to get over myself.
I started following Alissa Bertrand’s page during quarantine and it kept me engaged with the old. I started waiting for Alissa’s posts. They’re like a portal to a fairy tale world where all the princesses are black with beautiful natural hair. Her work reminds me of old Ralph Lauren ads, or Sally Mann’s revealing body of work that starred her pre-pubescent children. Every image is stunning. The lighting is soft, the girls are self aware and graceful, and the clothing is everything a girl or woman wants in her wardrobe.
I studied photography at Parsons and Columbia College Chicago, and I don’t think that I’ve ever seen such a cohesive body of work or such consistent excellence. Enter the fact that she is doing all of the styling with clothing that she designed, and all of the hairstyling and grooming for the girls and you have a one woman fashion army. If she decided to sell prints, I’d buy them. And I wouldn’t mind a grownup version of this stunning white cotton dress with eyelet lace, either.
I got Alissa to answer a few questions about her images and her plans for the future.
The Jabella Fleur interview:
SEBMARKETBK: What inspired the photographs that you take of your daughters? Was there an artist or designer or magazine that informed your distinctive photography style?
Alissa Bertrand: What inspires the photographs I take of my girls is just simply trying to capture them and the clothing I make for them! It’s also a way for them to have some really amazing pictures of themselves as children, to look back upon and remeber all the times we spent together along with all the fun adventurous stories too. I don’t look to others to inspire what I do. I’m a vintage fanatic and I love vintage aesthetics, so a big part of my look is evoking that style.
SEBMARKETBK: Did you study photography or take any lessons?
Alissa Bertrand: I’ve never studied photography! I wish I had some more knowledge in photography. I simply know the basics of what I like and what I want to capture along with the feeling.
SEBMARKETBK: When did you start designing clothing? Do you remember your first garment?
Alissa Bertrand: I started sewing from the 8th grade, and designing and repurposing about 10 years ago! The first garment was a maxi dress for the girls.
SEBMARKETBK: Do your daughters take pictures or create clothing like you?
Alissa Bertrand: My daughters don’t take pictures. They’re just my mini-muses. They do enjoy sewing and creating little things.
SEBMARKETBK: Where do you see your artwork taking you? Are you interested in being in galleries or museums?
Alissa Bertrand: I see my fashion and photography taking me to the next level in fashion. I’m currently working on a fashion collection for girls, hopefully coming out SS21! I hope my work will end up in magazines and introduce myself and designs to the world!
So as a way to thank Alissa for helping me hold onto sanity during the horrible weeks of quarantine and then the first weeks of the protests against the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and too many others, I’m doing this blog post. She reminded me that art has the power to heal, and that consistency is key in creating a successful art process. Her work reminds me to look towards my family for inspiration and savor the small pleasures and victories available to me.
Please follow Alissa and her girls on @jabellafleur (and tell others!) so that she’ll be a mega-success and I’ll get the coffee table book I keep begging her for. Any requests for collabs or publication should be directed to her on instagram.
Until next time,