How do you know you’re making progress in blogland? The level of your invitations goes up, and your goody bag gets heavier.
Well, ok maybe that’s just me.
But here’s the thing- one invitation can only lead to another. I won a trip to Sniffapalooza, which led me to Beautypress, which got me to Spotlight Day, which landed me squarely at The Beauty 20 Awards.
I just had to dress like someonme who had some sense for a change.
Luckily? I had just gotten some dry cleaning done. I ripped open that plastic and suddenly had a ladylike outfit- that just happened to have all the color of a rainbow.
In order to be presentable, I clothed myself in an Escada jacket with velvet lapels and pocket flaps, a white button down shirt and A-line skirt with front pleat and slit pockets from Ann Taylorn and the appropriate footwear in the form of black (freshly polished) Franco Sarto heels. My Grafton frames from glasses.com and my ShopJacquelineRose black buddha mala necklace (stands for prosperity) rounded out my disguise.
I mean outfit. Ahem. I sprayed on some Joy Forever, because being a lady isn’t just about your clothing.
Located in the lovely 404 Space in Mid-town manhattan, the first floor featured tables where the creme of the beauty industry chatted and networked. Everyone received a glossy box and a copy of New Beauty magazine upon check-in. Then it was upstairs to survey the buffet. I put down my jacket, glossy box and my ParMana Designs Dream Awake shoulder bag to load up on Mediteranean style olive salad and feta cheese, and the most delicious salted caramel ice cream.
With a deliciously earthy glass of red wine, I settled in to snack and observe. And to open my first Glossy Box ever. Now I know what the fuss was about- I got shampoo and conditioner from Uberliss, a highlighting creme from Kryolan, moisturizer from Eslor, and glittery nail polish from SpaRitual. Imean- hello?!?!?!:? Thank you sir, can I have another?
the only problem was that when the awards started, I was still eating, sipping wine, and looking through my copy of New Beauty. So I stayed on the mezzanine, and got comfortable. It was kind of like being the only VIP. Or a leper, but I like to look on the bright side.
Arent these gorgeous? Every winner gets one of these and is allowed a 5 word acceptance speech. Startedin Paris by InnoCos Events in 2013, the Beauty 20 Awards are all about how our beauty companies are serving their customers and audiences vi 21st century technology. It’s a brand new day in beauty, and just handing out lipsticks at counters isn’t enough. Customers have to be engaged, and these winners are the best in the game.
I linked the winners to their winning social media accounts:
#beauty20 2014 Winners (New York)
Best Twitter: OPI Products
Best Facebook: ULTA Beauty
Best Pinterest: OPI Products
Best Instagram: OPI Products
Best App: Mary Kay
Best Online Video: Dove: Patches
Best e-Commerce Website: Mary Kay
Best Beauty Startup: Birchbox
Best Technology Startup: Dollar Shave Club
Best Beauty Brand Online: Aveda
When the awards were over (on schedule I might add) I was given another bag as a souvenir. I couldn’t even wait to get it home- I started rummaging through it on the train. They gave everyone the limited edition Net-A-Porter Glossy Box which had samples from Klorane, RGB cuticle oil, Ellis Faas‘s gorgeously lethal mascara, Kevyn Aucoin eyeshadow… insane. I loved it.
It was definitely worth putting on heels- even if my heels self-destructed on my way to the event. I’d rather have to go to the shoemaker than have missed my first awards show.
Next up: Dating Diary! Perrier, central Park, and that time we saw Scott Ian at the Strand Bookstore…
xoxo, Faith/Sassy Ethnic Bohemian