I was unexpectedly catapulted back into retail last year and I was bored. I was trying to think of a way to get a promotion while extending my job into something more creative, so I jumped on the Continuing Ed page at Fashion Institute of Technology‘s website to see if there was anything that I could turn into a bigger paycheck. I used to be a photographer, and have done some styling but I have no interest in doing photo shoots, so I had to find something that tied retail to art. Enter DE101 15A Prin D&E Dsgn – Small Scale Spring 2019 (a.k.a. Visual Merchandising)! I spent every Monday evening from February to May learning about why store displays look the way they look.
We had to build a foamcore shadowbox and every week there was a new assignment to create a contained display that expressed ideas and creativity without using words or being too obvious. This was the first assignment, white on white. Inspired by Superman’s Fortress of Solitude.
The next week was a black and white assignment where I painted sheets of paper with fast drying acrylic paint (neatly referencing the previous week’s cotton balls in the white on black paint splatters) and using these awesome Steve Madden Harpir boots. It’s amazing how much fun you can have being creative when you’re just taking one class and it’s not causing you to take out crippling loans!
This one was about selling health & beauty products, so I chose my fave perfume and did a presentation inspired by Magritte’s The Banquet, a painting that features a huge red sun. I feel like I could have done the roses on the side walls a little better, but I was trying to invoke a sort of 70s vibe, and infuse my presentation with the spirit of both disco and tango. So…yeah.
We did the holidays (my family is from Guyana and I live near Eastern Parkway so I just drew on my own Caribbean culture for this one.), accessories and famous personalities (can you guess who I did for my personality presentation?). We had to make everything in class so that the instructor could see our thought process, so it meant packing up my art supplies and lugging my big bag of foamcore box parts from Brooklyn to Manhattan,making a ritual out of stopping at the Starbucks across the street from school.
For this one I painted the backdrop to evoke water, like the water you soak your feet in for pedicures. Blue is such a spa color to me. We had to take an element of the product and repeat it throughout the design. I sat in the class tracing a foot-shaped cardboard piece that came with some socks I bought. I just sat there cutting out construction paper feet and stamping them with a round sponge brush. Good times.
This was my final project. I was thinking to do something grand, but then I found out all we had to do was design a presentation with fruit as the product. We couldn’t cut the fruit, put holes in it, paint or carve it… I was a little disappointed, because I thought it would be something more sophisticated. I decided to make mine about lemons because I have an actual lemon plant that came out of a seed that I planted. Just pretend it’s a warm summer day and you’re relaxing and anticipating a tall, cool glass of lemonade form the giant lemons that came off of your tree.
I know, what a boring post!
What I took away from this class is that creativity never leaves you, and that having to build a presentation on the spot every Monday was a great exercise in discipline. I really like looking back at my shadowbox creations, and I can always use what I learned to improve my online stores or maybe go back to styling… Maybe. I’m definitely thinking of taking the large scale class where you dress mannequins. And I passed with an A, so I felt pretty darned accomplished.
See you next time!
Faith/SEB Market BK