john reyman – SEB Market BK

Chiara Boni, whose La Petite Robe label a cult brand since the 80s, showed her latest collection at ArtBeam last week and Aveda was on hand to handle both hair and makeup. The inspiration for the look was a blossoming flower, with bold lips and undulating wet look hair. The pace backstage was frenetic as stylists wielded product and hairdryers at a frantic pace. The hair took liberal amounts of Aveda’s Flax Seed Aloe Strong Hold Sculpturing Gel, which enhanced the wet look and made hair super shiny.

Here the models take a break from styling prep as they line up to do a show run-through on the catwalk. Aveda Guest Artist John Reyman adjusting a model’s look. His inspiration was blooming roses, which ties in with the floral colors and prints in the show. His instructions and product recommendations are at the end of this post.

In the midst of the chaos, models were giving interviews. It was a total madhouse back there! But the makeup looks amazing. The pink lip is so wearable.

La Petite Robe’s love of color and sense of shape has landed them on multiple covers, like the one of the cast of Orange Is The new Black on the cover of Essence magazine. The ss2016 collection didn’t disappoint, with sumptuous pieces in hot pinks and fuchsias along with softer florals and deeper violet hues.

These shoes in photo one. Dying.Here, model Dharma Stuart/major Models is transformed from a Michigan teen to a, NYFW runway star. The basketball playing teen decided at 12 that she wanted to be on billboards. The leggy teen with a penchant for pink gingham has already appeared on runways in Paris and is featured in an edgy editorial in Lucy’s Magazine. Can you just die? I love La Petite Robe!