black fashion designer, Fashion, popup, recycled fashion, shopping, upcycled, vintage

The Pop Up (part 2)

Tie dyed, spray painted and sashiko mended upcycled pieces

So, I meant to do a bunch of posts, but there are only four Saturdays in every month and we STILL have more Paris vacation to go. So, even though no one asked, I’m just going to post every day until I reach my self-determined goal. Today is a recap of my pop-up experience at Regeneration in Williamsburg.

It’s not good.

Recycled tshirts for sale

I was excited about being asked to participate, and I was excited to be selling in Williamsburg, and it seemed like it would be a perfect fit. But the day came to set up, I realized that it was def not the place to be. The atmosphere felt dead to me. Then the person next to me started acting out because the pop up staff asked her to move her clothing rack over. Just instant drama, and I was just standing there, uncomfortable. As soon as the staff person left my neighbor runs over and grabs my rack and moves it, muttering to herself, then stalks back to her side. I still haven’t said anything. I’m just taking it in.

$280 to spend the weekend next to someone with territory issues. Great! I start unpacking, slowly realizing that everyone else had massive amounts of stuff, but I (oldest, obedient child energy) had brought a small amount as stipulated in the contract. Then my neighbor, out of the blue, goes ’what did you say your name was?’ and I was just done. Like, never do this. Introduce yourself, don’t demand another person’s name. It reeks of bad attitude. Also, if the person is me, they won’t tell you. And you’ll be frustrated and angry while the person (me) ignores you.

So that was move in day.

My little Regeneration shop

The next morning, before opening, I brought in some more stuff and a little table. There was someone from the popup staff walking around and I heard her talking to people and being friendly. Then she gets to me and says, ”is this your little setup?” and I was once again, done. Like… its minimalist, ok? Damn. But being me, I just said ‘yeah’, and left it at that. And stood there in my little setup feeling demoralized.

“Little” setup. FML.


Moving on from the unpleasant beginnings, I proceeded to sell three items the whole weekend. A handpainted camo jacket with sashiko stitching and an embroidered patch that I designed when the country was burning down last year. I sold a cute minidress from the French flea market, and a maxidress that I purchased in the metro. For some reason the lady that bought the maxidress left me her skirt. She didn’t ask for a discount or to trade. She just gave me her skirt.

The next thing that happened was these two girls came and one tried one my tie dyed denim vest with feathers while the other filmed her and hyped her up. I kind of tried to sell it, but tbh I was just curious. The hype one was talking to someone on the phone in an exaggerated way and I couldn’t tell if I was dealing with a kpop sensation and her stylist or two social media wannabes.

They came, they tried on an upcycled vest, then they took off

Also, none of the people selling around me spoke to me. Except once. I was outside eating a burger and one followed me outside, suddenly talkative and smiling. Meanwhile, I’m legit trying to eat quickly without choking so I can go back to my booth. It was just not a good time. Plus, why wait two days to speak? And why do you have to come outside like it’s a secret?

That burger was insanely good, though.

So, def not going back. They make a lot of demands about marketing and social media, but they never once promoted me prior to the pop up, and they skipped over my booth during the weekend. And I only made half my money back, so there no financial incentive. It’s just a lost weekend.