smooth infusion – SEB Market BK

So, my third backstage assignment with Aveda was at NYFW ground zero, Moynihan Station for Public School NYC. I am pleased to announce that not only did I manage to get up early and get there on time, but I also managed to dress appropriately. Score one for me! Once admitted backstage, there was a long, mazelike hallway to traverse. I kept wondering how big the set must be for us to have to walk so far to get backstage.

It was backstage madness times ten as the Aveda team did hair, Maybelline ‘beat face’ and the Deborah Lippman people painted nails in preparation for the show. Aveda Global Artistic Director for Hair Styling, Allen Ruiz was crafting the perfect look for the nomadic, adventurous Public School NYC girl. A look as comfortable strolling through remote mountain villages as it would be sipping champagne in Paris. The sleek, twisted ponytail is a simple chic look that can take you anywhere. See the Trend Report at the end of this post for products and instructions. Backstage product stars were Aveda’s Smooth Infusion Nourishing Styling Cream and Brilliant Retexturing Gel for smooth, shining style.

I found out that the girl getting her hair done by Tippi Shorter who is Aveda’s Global Artistic Director, Textured Hair was Lameka Fox. Who? Only one of those girls touted to be the next big thing. She was really nice, too. I talked to her later and she said she was really excited to do the show. If I hadn’t picked up this copy of The Impression outside after the show, I would not have known how huge she is.

Stars, they’re so down to earth.

There was no mercy for the boys either- they were also getting makeup, hair and nails done. The curly haired guy in photo 1 is Piero Mendez, who’s basically the biggest male model walking the planet right now. I didn’t know that at the time, I was too busy running around.

I managed to get breakfast was spicy, crispy, curly papadams, raspberry scones and blueberry corn muffins from The City Bakery, and I almost got to eat it but every time I turned around something was in front of me that I had to take a photo of. I got a few bites of everything, but eventually my breakfast was thrown out…which means there will be a future blog post in which we visit The City Bakery.This is when I lost my breakfast; Maxwell Osborne, half of Public School NYC came out of the dressing area and I had to stalk him.